Gender Respect by Design
Bowen Zhou (ID 2021); Carol Demick (ILLUST 2021) ; Caffery Feilding (ID 2021); Bobby J. Smith III (MFA GD 2020)
Gender Respect by Design is a line of play products(toy, app, board game, etc.) that introduces and educates on the idea of respect for all gender, with a focus on consent education and lifting gender bias. Different toys are designed to target different age groups from the kindergarten to grade 12 range. Consent and gender respect should not be taught only in one class at school. Instead, it should be slowly incorporated into a child's mind.
Currently, the brand is focused on the age group of 5 to 8 with two main ideas. "My Body My Way" is a card game that promotes kids to think about what their body boundaries are and learn to respect others' boundaries. "Become" is a dress-up app game that expand the kids’ imagination of what gender means and what one could be regardless of their identity.”